Handout: Unique Value Proposition (UVP)

You need to describe your unique value in many forms, the first being a very concise sentence that makes it crystal clear to whomever you are talking to exactly what you do. I refer to this as your “Unique Value Proposition” or “UVP”. Your one sentence UVP is composed of the following elements: • What Are You (job title) • Where Do You Do It • How They Benefit from You The third part is critical to how people react to you! It’s about the audience and not you. Here’s an example: • What Are You (job title): Director of Supply Chain • Where Do You Do It: Companies that manufacture discrete products (products assembled from parts, sometimes referred to as discrete product manufacturers) • How They Benefit from You: Optimize their supply chain resources so they can increase revenue and reduce costs leading to higher profits So, their UVP is: I am a Director of Supply Chain who helps discrete product manufacturers optimize their supply chain resources so they can increase revenue and reduce costs leading to higher profits.

My Notes

  • Tip: Ask an LLM what interview questions to expect
    • From the interviewers perspective
      • The truth is most interviewers will be asking an LLM for those questions as well.
      • Interviewers are almost never trained on interviewing.
        • They’re trained by HR on what not to say so that they don’t get sued.
  • How to answer a “Tell me about a time…” question (negative behavioral question)
    • Don’t give any information that you were not directly asked about
    • Formats:
      • STAR: Situation, Task, Action, Results
  • Jim Rohn: “Don’t wish it was easier. Wish you were better.
  • ⭐ You should answer, What do I do to create value?
    • What is my Unique Value Proposition
  • Why network?
    • Hidden job market: There are so many jobs that are not publicly listed. (internal hires etc.)
    • You should be networking at least 50% of your time
    • You should be networking even after you have your job.
  • Using AI in your job search:
    • Treat AI like an intern or an employee.
      • Double check for mistakes.
    • Prompt suggestions:
      • Use the phrase:
        • “This is cringe”
  • LinkedIn optimization:
    • The worse thing is to be on LinkedIn with a bad profile. It’s worse than having no profile
    • the algorithm promotes those who publish weekly
    • Keyword optimization:
      • Does your content reinforce the kinds of jobs/opportunities you’re looking for?
    • Personal Branding:
    • Social Media Presence:
  • Preparing for AI-based interviews and assessments:
    • Practice interviews:
    • skill assessments:
    • behavioral evaluations:
  • Social Selling Index Score:
    • Social Selling Index LinkedIn Explained [SSI 2024 GUIDE]
    • As your score increases, the algorithm will be more likely to show your profile to recruiters.
    • A measurement by LinkedIn. Measures essentially how attractive you are to potential employers.
    • 4 components of your score:
      • The 4 SSI Components
      • Professional brand:
        • Do your headline, posts,
      • Find the right people:
        • Find people that match your personal brand
      • Engage with insights:
        • Posting personal content.
        • Post at least twice a week, connect to 5 new people, comment on 3 other people’s content
  • LinkedIn Content suggestions
    • try to post content that involves video of yourself:
      • Anyone can generate text etc. using AI. But video of yourself is harder to fake.

AI Tools to try