Video: Top 5 LinkedIn Profile Tips! (backed by data) - YouTube Source: LinkedIn Best Practices - Briefcase Coach

5 KEY TAKEAWAYS

01:10

  1. RELEVANT KEYWORDS SHOULD APPEAR 9-10X ON PROFILE
  2. 46% OF RESPONDENTS SEE THE HEADLINE AS THE MOST IMPORTANT SECTION YET ONLY 20% OF LINKEDIN USERS
    UPDATE IT
  3. 84% OF PEOPLE READ AT LEAST THE FIRST SENTENCE OF AN “ABOUT” SECTION .
  4. 65% OF USERS REACHED OUT TO SOMEONE THEY DIDN’T KNOW BECAUSE OF SOMETHING THEY READ
  5. 45% OF RECRUITERS ACTIVELY REFERENCE THE “SKILLS” SECTION

Keywords

  1. Derive relevant keywords from job listings
  2. Use each relevant keywords 9-10 in your profile.

Headlines

Mistakes to avoid: 03:47

  1. Don’t use abbreviations unless it’s industry standard
  2. Don’t use your current job title (or your won’t stand out)
  3. Don’t use words that recruiters are not actively seaching for:
    • such as seeking opportunities and open to work

2 Part Headline Formula

03:57

From Austin Belcak

  1. Keyword filled overview
  2. Value illustration with results
    • See this video to find measurable metrics for any job