Video: Top 5 LinkedIn Profile Tips! (backed by data) - YouTube Source: LinkedIn Best Practices - Briefcase Coach
5 KEY TAKEAWAYS
- RELEVANT KEYWORDS SHOULD APPEAR 9-10X ON PROFILE
- 46% OF RESPONDENTS SEE THE HEADLINE AS THE MOST IMPORTANT SECTION YET ONLY 20% OF LINKEDIN USERS
UPDATE IT - 84% OF PEOPLE READ AT LEAST THE FIRST SENTENCE OF AN “ABOUT” SECTION .
- 65% OF USERS REACHED OUT TO SOMEONE THEY DIDN’T KNOW BECAUSE OF SOMETHING THEY READ
- 45% OF RECRUITERS ACTIVELY REFERENCE THE “SKILLS” SECTION
Keywords
- Derive relevant keywords from job listings
- Use each relevant keywords 9-10 in your profile.
Headlines
Mistakes to avoid: 03:47
- Don’t use abbreviations unless it’s industry standard
- Don’t use your current job title (or your won’t stand out)
- Don’t use words that recruiters are not actively seaching for:
- such as seeking opportunities and open to work
2 Part Headline Formula
From Austin Belcak
- Keyword filled overview
- Value illustration with results
- See this video to find measurable metrics for any job